Now, one of the ways she says to do this (the second one) is to introduce yourself to people at conferences, suggest getting together for lunch or coffee, etc.
I never thought to do this when I was a junior scholar but, since I benefited from being invited to these by more senior people, I've tried to model that behavior & invite more junior people for lunches and things now that I'm a senior scholar. Similarly, junior people ask me to get together for coffee and I'm genuinely happy to hear about their research. This is what academics do, and I never thought of it as tooting our own horn. It's reciprocal.
How do you feel about this, her first suggested method?
So how do you self-promote? Aside from self-citation, there are two basic avenues. The first is to send your publications to colleagues, peers, and influential people in your field. By important or influential, I mean people who are active leaders in your particular area of study, particularly those who have had an impact on your thinking. That was done in the old days via the sending of paper “offprints.” Now, sending a link or an attachment via email would be fine. Include a note that says something to the effect of: “I am sending you this article because your work has been very helpful to me in the development of my thinking. I’d welcome your thoughts on it.”How do you respond if, on top of the email tsunami you get every single day, you get an invitation to read something that is not part of the heap of work stacked on your desk, not part of the many, many deadlines you have, and not from someone who is depending on you to turn around that article/recommendation letter/manuscript review/reader's report, etc. in record time? Do you read it and respond, or do you ignore it?
Self-promotion is part of the game in 2015, especially for new scholars. I get that.
Twitter (and Facebook) are a big part of self-promotion. Indeed, some day I am going to do a study to see how many messages are devoted entirely to promoting someone's work. (I'm guessing about 30% of tweets, down from around 40% because I unfollowed some people who promoted their posts--the same posts or articles--multiple times in a day.)
I am heretical enough to believe that self-promotion has no relationship to the quality of the scholarship, though. Instead, it reflects the ego and self-promotional savvy of the person doing the tweeting. That doesn't mean that the scholarship isn't good, but the number of retweets doesn't have any bearing on the quality of the work.
I have also noticed that some of the incessant tweeters are, in person, people who aren't especially good listeners. (Correlation or coincidence?)
But what's the line between letting people know about the work you're doing and annoying people by doing so?