1. What counts: number of books published.
- What doesn't: time spent warming a chair in colleagues' presentations in order to show support.
- Attendance at faculty meetings.
- Showing up at various university functions for which the organizers get a vita line and glowing praise for putting on such a successful and informative event.
- What doesn't: time spent preparing courses, grading, and talking with students. Advising.
- What doesn't: working at the organizational level (committees) to make those conferences happen.
The old Woody Allen dictum is that eighty percent of success is just showing up. Upper admin only cares about the other 20%, but the department does care about the 80%.